“No poet, no artist of any art, has his complete meaning alone. His significance,his appreciation is the appreciation of his relation to the dead poets and artists. You cannot value him alone; you must set him, for contrast and comparison, among the dead.”
(T.S.Elliot, 1989, pp. 26-27)
It is a common misconception, a product of stereotype and that old romanticism of terrible beauty (Mirzoeff, 2015, pp. 221) that all Artists are portrayed as introverted loners. We are woefully wistful wanderers far from the cusp of society and normality, doomed to be misunderstood and only find fame after enduring and submitting to tragedy. Indeed, the ‘tortured Artist’ is such a widespread idea, one that has existed within the mind share of society for so long, that it is not, in-fact, without merit.
Vincent Van Gogh, heralded for his masterfulness with the brush and canvas in modern times, was plagued by mental and emotional issues, his career starched with failure and unpopularity during his own time. His pain is now seen as portrayed and self evident through his work, yet he yearned for communication: for connection with his audience, and struggled for meaning, searching for the validation of his work to the masses, only to die in poverty. (de Leeuw, Pomerans, 1997)
“…the central function of an artist is to convey an idea. That idea can be visceral or intellectual; it can be conveyed through a painting, a song, a poem, or a guy dancing around in a moose costume. The method doesn’t matter. Artists, both brilliant and hackneyed, create out of the same basic desire to communicate. But it’s we art lovers who invest our attention, our time, in their creations. Why should we invest in a work of art that was created without conflict, or struggle, or pain? Where is the challenge?”
(Zara, 2012)
As Zara points out, what makes a viewer invested in a work is some nugget of an idea: an idea recognizable and translatable through whatever medium the Artist chooses. What, then, makes an investable piece of art? What is it that makes Artists want to keep creating works for an Audience that might not exist or appreciate their work, like poor Van Gogh? If the Audience has such a fundamental role in the creation and justification of the piece, is art the product of them or the Artist? Or is it something more, something in-between? Is art simply a means of communicating the truth we struggle to remember, a collective unconscious we all tap into? These are some of the questions I hope to explore., and as Reiter adds, the new digital frontier is primed for such queries.
“The rise of the social web has changed the relationship between the listener and the artist. This representation has led to redefine the promotion of music but especially how to engage with the audience. The auditor is now active, he involves and advises on social networks. The artists use these social networks to promote, distribute and sell their work. Therefore, the audience and artist are now face to face on the same platforms, in a new type of relationship and exchange.”
(Reiter, 2014)
As social networks and the new age of digital connectivity bridges the gaps between those that create art and those who view it, the ability to publish a piece of work and receive almost instant
feedback has created an almost symbiotic relationship between the ‘Progenitor’ (Artist) and the ‘Auditor’ (Audience). Artists are now able to capitalize upon how their work is received in order to progress their work further, whilst the Audience, who often fail to realise their importance in the creative process, unconsciously become part of the piece. Creating a feedback loop (Saito, 2005), the Artist and Audience have evolved their relationship to a point where this conjoined nature is now far more obvious.
Or is it?
The digital platform has also allowed a far easier transmission of idea that, as such, often times the Auditor takes on the role of Progenitor, engaging in a ‘rebirth’ or ‘remix’ of the idea via Memetics (Dawkins, 2006). That is, the concept of a piece of art, thought, or belief existing within the mind of everyone and transmitting and reproducing itself into someone else (Barthes, 2006). This concept touches on the theme of Appropriation in art, and the possibility of certain signs and symbols having dual meanings, yet still part of a singular whole. An example of which is Roy Lichtenstein (Fig 1) aping another’s work (Fig 2) or the Pop Art of Andy Warhol (Fig 3).
Part of my goal with this research project is to explore the possibility of the Audience becoming the Artist unconsciously: creating their own interpretations and remixes of the work without even knowing they are doing it. Ultimately this research project, and eventual Masters project, looks to explore this co-dependent relationship between Artist and Audience. The final output is intended to take the form of an interactive installation performance piece, using the form of shadows and light, as both metaphor and example of the transmission of art and idea. It is also meant as a personal challenge to myself, to force my often rather frigid ‘loner Artist’ demeanour out from its comfort zone, and into the socially connected Art world.